Smart Match NetworkReferrals that go both ways

No cost to join · Launching in London and the South East

Every client needs more than one adviser.

A referral network linking solicitors with the accountants, financial advisers and brokers who often meet the same clients first. Send on the work you can't take, and get work sent back to you.

Curated introductions. No more breakfast meetings.

Who a client needs

Pick a life event
    19,000+LinkedIn connections behind the network
    1,000+solicitors
    1,000+financial advisers, accountants, investors and asset managers
    £0to join, for every member

    How it works

    Three steps, one form.

    No weekly breakfasts, no networking events. Nick introduces you to the right people, and referrals come through one simple form.

    01JOIN

    Join

    Tell us your profession, specialism and region. Solicitors, financial advisers, accountants, brokers and other advisers are all welcome, and so are entrepreneurs and investors.

    02REFER

    Refer through one form

    Once the client agrees, send their details through the referral form. We pass them to the member who covers that work and region, and you're copied in.

    03RECEIVE

    Get work back

    Your first referral switches on receiving. Each month you see what you've sent, what you've received and your badge.

    Coming soon

    Smart matching, personally checked by Nick.

    AI will read each referral, rank the best-placed members by specialism, region, badge and fit, and draft the introduction. Nick checks every one before it's sent. One referral can become several introductions.

    See the demo

    Terms

    No cost to join. Law firms choose how they pay.

    Not a hub-and-spoke network run by one law firm. Every member refers, every member receives. Whoever makes a referral earns 5% when it becomes legal work, law firm or not, paid by Smart Match.

    Pay as you go

    £0/month

    20% fee share

    No minimum term

    Starter

    £99/month

    15% fee share

    3-month minimum

    Member

    £295/month

    10% fee share

    12-month minimum

    Premium

    £695/month

    10% fee share

    Exclusive in your sector and region

    Law firm to law firm

    When your firm refers

    You earn 5%

    of the receiving firm's net fees, paid by Smart Match.

    When your firm receives

    You pay your plan rate

    20%, 15% or 10% to Smart Match. The referrer's 5% comes out of that, so there's nothing extra and nothing to pay the other firm.

    Example: Firm A refers a client to Firm B, which is on Pay as you go and bills £10,000. Firm B pays Smart Match £2,000 (20%). Smart Match pays Firm A £500 (5%). Accountants and advisers who refer earn the same 5%.

    All fees and payments plus VAT where applicable.

    • JoiningNo cost to join. Pay as you go has no monthly fee and no minimum term. You can receive from the day you join.
    • ReceivingYour plan's fee share on net fees billed and received on the matter we introduce, for as long as it runs, plus further matters for the same client within 12 months. Reported in a short quarterly statement signed off by a partner, with the network reference on each invoice. Starter costs less than pay as you go above about £24,000 of referred fees a year, and Member above about £36,000.
    • ReferringWhen your firm refers a matter to another member, it earns 5% of that firm's net fees on it, over the same period, paid by Smart Match. Paid quarterly once £50 or more is due, to your firm or a charity you choose, or waived. Only with the client's written agreement.
    • ConsentThe referral form records the client's agreement before any referral fee is paid, in line with the SRA Code of Conduct.
    • ExcludedPersonal injury or death claims (and related claims); all criminal matters; employees' employment claims; financial services and product claims; housing disrepair; criminal injury compensation; and benefits claims. These are either banned from referral fees or regulated as claims management.
    • DisclosureYour engagement letter tells the client: "You were introduced to us through the Smart Match Referral Network. We share part of our fees on this matter with Smart Match Network, which may pay a referral fee to the member who introduced you. This does not affect our advice or the fees you pay." A referring member tells the client about its fee too.
    • Non-circumventionFirms introduced to each other, or to a client, through the network keep referring through it for 12 months. A matter passed directly in that time still counts as a network referral, and your plan's fee share applies.
    • PlansEveryone starts on pay as you go and can move up at any time. Starter has a 3-month minimum; Member and Premium a 12-month minimum, then 30 days' notice. Premium opens once an area has 3 months of steady referrals, Gold firms get first option, and Premium firms contact referred clients within one working day.
    • Member guaranteeIf your firm receives fewer than 3 referrals in its first 6 months on Member, you can move to pay as you go with no penalty.
    • Founding offerLaw firms that join in a region's first 90 days get their first 3 months of Member or Premium free, or pay as you go at 15% instead of 20% for their first 12 months. The offer closes 90 days after a region opens. After that, the normal rates apply.
    • International firmsLaw firms outside the UK can join by invitation, to receive cross-border referrals from the network and send UK work in. Same plans and referral fee, invoiced in sterling.
    • Who referredIf two members refer the same client, the first referral logged through the form counts.

    What a referred matter is worth

    £10,000

    Your firm receives (5%)£500
    Receiving firm keeps (pay as you go)£8,000

    You refer, the client agrees, a member firm does the work, and you earn 5% of the fees it bills, paid by Smart Match.

    Give to get

    Refer one client to start receiving.

    The network only works if referrals flow both ways. Your first referral switches on new work coming to you.

    Step 1

    Refer one client

    Send your first referral through the form. As soon as it's received, you're active and new work in your specialism and region can come to you.

    Step 2

    Stay active

    Refer at least one client every 3 months to keep receiving. We remind you a month before you lapse, and your next referral switches receiving back on.

    Law firms

    Receive from day one

    Law firms can receive as soon as they join. Firms that also refer out get first call on new work in their area.

    Founding members in London and the South East can receive from the start for their first 90 days. If no active member covers what a client needs, we still find them help from within the network.

    Referrer badges

    Your badge shows how much work you send.

    Badges are based on referrals in the last 12 months, counted once the client has agreed and the receiving member has made contact. Your badge moves up or down as your referrals change. Law firms earn badges by referring work out.

    Member

    0 referrals

    Listed and able to refer. Law firms can receive from day one.

    Active

    1 every 3 months

    Receives referrals in your specialism and region.

    Silver

    6+ a year

    Ahead of Active members when new work is allocated.

    Gold

    12+ a year

    First call on new work, featured in the monthly members' email, and a spotlight post on Nick's LinkedIn.

    Founding

    Joined at launch

    Permanent, for members who join in a region's first 90 days. Shown alongside your other badge.

    Your badge appears next to your name on every referral you send, and you get a badge graphic for your LinkedIn profile, email signature and website. Each month you'll see what you've sent, what you've received, and how close you are to the next badge.

    Where we operate

    Starting in London and the South East.

    We're building one region at a time, so every specialism is covered locally and work flows both ways. Members elsewhere can join now and will be first in when their region opens.

    London · open now South East · open now South West East of England Midlands North West North East and Yorkshire Wales International law firms · by invitation

    Member benefits

    Want more work than the network sends?

    For solicitors and law firms

    Grow

    Personal introductions from Nick Starbuck's own network of business owners, high-net-worth individuals and their advisers, for consultant solicitors and their firms.

    • Up to 3 personal introductions a month
    • Funded by the consultant or the firm
    • Limited to 5 clients at a time
    See Grow on smartmatchlegal.com

    For all members

    Marketing for members

    Done-for-you marketing at member prices, so the people who refer work can find you and remember you.

    • LinkedIn profile, company page and managed content
    • LinkedIn engagement and outreach
    • Websites, built and hosted for you
    • Company brochures, guides and PDFs
    • Free LinkedIn audit for every new member

    Active 5% offSilver 10% offGold 15% off

    See services and prices at nickstarbuck.com

    Jobs

    Hire through the network. Refer and earn.

    Member firms list salaried roles free and pay only when they hire. Anyone who refers the person they hire earns £1,000. Smart Match shares every role through the network.

    Member roles

    New member roles will appear here as firms list them. Post the first one.

    Jobs board terms

    • RolesSalaried, employed roles at member firms, with a basic salary of £30,000 or more. Fee-share and consultancy roles go through Smart Match Legal and are not part of the jobs board fee.
    • Success feeTwo services, each a percentage of the hire's first-year basic salary, plus VAT.
      Referrals only, 10%: we share your role through the network and pass you the candidates referred. You screen, interview and choose.
      Full service, 15%: we also screen and interview candidates for you and send you a shortlist with our notes. You interview the shortlist and make the final choice.
      Invoiced when the hire starts and payable within 14 days. Nothing to pay to list a role.
    • ReplacementNo cash refunds. Referrals only: if the hire leaves within 12 weeks of starting, we re-share the role and refer new candidates at no extra fee. Full service: if the hire leaves within 12 weeks of starting (other than through redundancy), we find a replacement at no extra fee. Both apply only if the fee was paid on time.
    • RewardThe referrer receives a fixed £1,000 for each hire, on either service, paid once the firm has paid. No reward for referring yourself.
    • Consultant rolesIntroduce a lawyer who joins a corporate and commercial consultant role and earn £1,000, paid once the firm has paid us. For other consultant roles, the reward is a free LinkedIn profile rewrite (worth £750), delivered once the lawyer joins. Lawyers who join a corporate and commercial consultant role through us get our Profile & Positioning package (worth £750) and three months of Grow LinkedIn outreach (worth £2,985), free. Lawyers who join other consultant roles get a free LinkedIn profile rewrite (worth £750), free network membership receiving referrals from day one, and three personal introductions to accountants, financial advisers or other referral sources. No reward for introducing yourself.
    • Who referredThe first referral of a candidate logged through the form counts. If the firm hires that candidate into any role within 12 months of the introduction, the success fee applies.
    • CandidatesCandidates never pay anything. Referrers confirm the candidate has agreed to be put forward and to their details being shared with the firm.
    • Members' staffNo reward is paid for referring someone who currently works at a member firm, and Smart Match never approaches member firms' staff about roles. Candidates remain free to apply for any role themselves.
    • AgreementFirms agree to these terms when they post a role, before any candidate is introduced.

    What a hire is worth

    Example: a £60,000 salaried role.

    • Referrals only£6,000 plus VAT (10%)
    • Full service£9,000 plus VAT (15%)
    • Referrer earns£1,000 (fixed, on either service)
    • Typical agency£9,000 to £15,000 (15% to 25%)

    Consultant roles via Smart Match Legal

    Fee-share roles for solicitors and partners, recruited by Smart Match Legal. Each firm's name is shared on a confidential first call.

    Sponsors and suppliers

    Put your firm in front of the network.

    A small number of places for the suppliers law firms and advisers rely on. Members always know that Smart Match may be paid by suppliers. Suppliers never see member data without consent and never affect who receives a referral.

    Panel categories we're looking for

    Practice management softwareAccounts and legal cashieringCompliance and AML trainingClient onboarding and ID checksHR and payrollBusiness banking and paymentsData protection and GDPRTelephony and receptionMeeting rooms and office space

    Not listed? Suggest a category. We don't take law firms, accountants or financial advisers as sponsors, as they're members. Email Nick about sponsoring (nick@smartmatchnetwork.com) or book a call.

    Nick Starbuck

    Who runs the network

    Nick Starbuck

    Nick has spent 15 years in business development, including building a national business networking franchise and connecting professionals who refer work to each other. Before that, he spent 20 years in bank operations and was Finance Director of a training business, where turnover grew from £1.2m to £2.5m.

    His network of over 19,000 LinkedIn connections includes more than 1,000 solicitors, and over 1,000 financial advisers, accountants, investors and asset managers. In a previous role, he sourced and connected 50 freelance introducers and BD staff for a London-based alternative investments firm, which went on to raise over £3m.

    Nick vets every member and routes every referral personally, so you always know who your client is going to.

    Get started

    Refer, join or post a job.

    Each takes about two minutes. Nick will contact you within one working day. Rather talk first? Book a 30-minute call.

    Prefer a signed agreement? Download the membership form (PDF), fill it in on screen, sign it and email it to nick@smartmatchnetwork.com.

    About you

    The client

    We use these details to route the referral and keep a record of it. See our Privacy Policy.

    Questions

    Frequently asked

    What does it cost?

    Nobody pays to join. Law firms pay only on work they receive: 20% on pay as you go, 15% on Starter (£99 a month), or 10% on Member (£295 a month) or Premium (£695 a month, exclusive), all plus VAT. Everyone who refers, law firms included, earns 5% when a referral becomes legal work, paid by us out of that fee share. Accountants, advisers, brokers, entrepreneurs and investors pay nothing and keep everything they receive.

    How does the network make money?

    From law firms: the fee share on referred matters and the monthly plan fees, plus our sponsors and suppliers. Out of the fee share, whoever referred the matter receives a 5% referral fee.

    What about SRA and FCA rules?

    Law firms tell referred clients about the fee share in writing. A referrer receives its referral fee only with the client's written agreement, which the referral form records. Accountants and financial advisers have their own rules on referral fees, so check yours: you can always choose to waive the fee to help build the network. Personal injury and criminal work are excluded.

    Can I see the other members?

    Yes. Members who opt in have a profile showing their name, firm, specialism, region, badge and the clients they're looking for. Contact details are never shown: you ask for an introduction, and Nick introduces you both by email. Each month we also suggest one or two members you should meet, and you'll see who's in your local pod.

    Can members refer to each other directly?

    Once the network has introduced two firms, or a firm and a client, referrals between them go through the network for 12 months. That keeps every member's record, badge and fee share accurate. A matter passed directly in that time still counts as a network referral, and the receiving firm's usual fee share applies.

    What can't be referred?

    Personal injury or death claims (and related claims); all criminal matters; employees' employment claims; financial services and product claims; housing disrepair; criminal injury compensation; and benefits claims. Referral fees are banned in personal injury and criminal work, and referring the other claim types for a fee is regulated as claims management. Employment work for employers is fine.

    Who sees the client's details?

    Only the member who receives the referral, and Smart Match Network as introducer. Details are shared only with the client's agreement.

    What if I join and never receive anything?

    Professionals start receiving once they've made their first referral, and stay active by referring at least once every 3 months. Law firms receive from the day they join, and firms that refer out get first call. Founding members in London and the South East receive from the start for 90 days. Law firms on Member that receive fewer than 3 referrals in their first 6 months can move to pay as you go with no penalty.

    Will the jobs board take staff from member firms?

    It isn't built to. No reward is paid for referring someone who currently works at a member firm, and Smart Match never approaches member firms' staff about roles. Candidates are still free to apply for any role themselves. Members can also hire through the network at 10% of first-year salary, well below typical agency fees.

    Can my firm have exclusivity?

    Yes, with Premium: £695 a month plus VAT and a 10% fee share to be the only firm receiving work in your sector and region. It opens once an area has had 3 months of steady referrals, and Gold firms get first option. Other firms in that sector still receive overflow, such as conflicts or work the Premium firm turns down.

    How do badges work?

    Badges count your referrals over the last 12 months, once the client has agreed and the receiving member has made contact. Active needs one referral every 3 months, Silver 6 a year and Gold 12 a year. Higher badges get first call on new work. Badges move down as well as up, and Founding is permanent.

    Where does the network operate?

    We're starting in London and the South East and will add regions one at a time. You can join from anywhere in the UK now.